Publicis Touchpoint Solutions
1000 Floral Vale Blvd., Yardley, PA
55,869 square feet
Publicis Touchpoint Solutions, Inc. is part of Publicis Healthcare Communications Group (PHCG) which provides healthcare communications services in Italy, Japan, Spain, the United States, France, England, Canada, and Australia. The company was founded in 2003 and is headquartered in New York City, New York.
Three subsidiaries of PHCG including Arista, Publicis Selling Solutions and Saatchi & Saatchi Healthcare Innovations wanted to explore the possibility of consolidating into one location. SSH Real Estate was engaged by Byrnam Wood, LLC to assist in this process. With the three locations in Blue Bell, Newtown and Lawrenceville, NJ, the process involved a comprehensive property search in both Bucks and Mercer County, cost analysis of a consolidation versus renewing at the current locations, and negotiations with economic development agencies in both Pennsylvania and New Jersey in an effort to secure financial incentives.
Ultimately, Publicis decided to relocate to 1000 Floral Vale Blvd in Yardley, PA. Located in Lower Makefield Corporate Center, the building offers exceptional visibility along Interstate 95. It is the latest building constructed by BPG Properties, Ltd. to receive LEED certification.
By consolidating the client’s three locations, Publicis was able reduce their occupancy costs while finding a suitable site where they could best retain their employees.
The negotiated deal terms included a below market rent along with a turnkey tenant improvement allowance. SSH and Byrnam Wood were also able to structure “phased in” occupancy dates which allowed Publicis to avoid paying double rent, as their existing lease expirations were staggered over a period of 8 months.Download Case Study PDF